This week Apple announced their highly anticipated iPad – a revolutionary new device that creates an entirely new category someplace between the laptop and smart-phone. While the media and pundits may have been more focused on the name – my mind has been on fire the past three days thinking of nothing but the potential. I have never been more convinced that The Interactive Dept. and it’s partners of creative designers and developers – as well as photographers, videographers and writers, have a long and exciting career ahead of them. I have also never been more convinced that now is the time to work for yourself or with a small collective of creative types – because the publishing revolution has begun!

The title of this blog post comes from the title of a book by Bill Gates, written in 1995. I was a senior in high school at the time – and Bill Gates was the richest man in the world. It seemed unlikely that a dork such as this would be the richest man in the world, so a dork such as I was quite fascinated, and ran out to purchase this book the moment it hit the shelves. In it, Bill Gates explained his vision of the content revolution – of an internet that everyone participated in – video cameras and interactive touch-screens allowing for instant access to knowledge from anywhere and instantly.

“For more than 500 years, the bulk of human knowledge and information has been stored as paper documents. On the information highway, rich electronic documents will be able to do things no piece of paper can. The highway’s powerful database technology will allow them to be indexed and retrieved using interactive exploration. It will be extremely cheap and easy to distribute them. In short, these new digital documents will replace many printed paper ones because they will be able to help us in new ways.”

While a statement like this seems trite today – one has to remember that 15 years ago, the declaration that paper documents would be replaced was almost ridiculous.  Let’s recap technology for just a second:

1995 I use my parents IBM Aptiva Desktop with a 386processor, a 4800-baud modem and a dot-matrix printer and I go online for the first time with 5-hours of overpriced internet via AOL.
1996 I go to college and get a Gateway Desktop with a ginormous monitor, a bubble-jet color printer and a T-1 line
1997 I buy my first scanner – a giant flat-bed that takes up my whole desk.
1998 I buy my first digital camera.  Under 3-megapixel and a battery life of about 5 minutes it seemed.
2000 I purchase my first cell phone that just makes calls, sometimes…
2002 I get my first laptop – where I can take my computer with me. A giant, heavy Dell.
2007 I get my first smart-phone, the iPhone.
2008 I replace my broken iPhone with a new iPhone.

When Bill Gates declared I wouldn’t need paper anymore – if I had wanted to bring a map with directions on a drive, I had to go down to the basement of my house, fire up the Aptiva – connect via the phone line to Poughkeepsie ($0.35/minute at the time) – wait for Webcrawler to load up – find a mapping service via the search engine – and then try to print the map on my crappy dot-matrix printer. Today I would simply turn on my iPhone, pull up the map, and have it find me or any other location in the world and easily map the route. No need to print it either, as I can simply bookmark it and take it with me.  I haven’t had a printer setup in my apartment in 5 years. Bill was correct.

Along the way Bill obviously got side-tracked, because Microsoft certainly hasn’t been on the cutting edge of this revolution.  I like to think Bill’s philanthropic desires overshadowed his otherwise prophetic business mind – but regardless, it has been Apple that has carried the torch of this great evolution in information to our current moment.

It was Apple that changed the music industry forever – by allowing me to put every song I could have ever wanted to hear in a device I can carry along anywhere.  While Sony Executives were bragging about the endless bounds of their CD-Discman’s Skip-Protection capacity (”We’re up to two whole minutes of shaking!“) – Apple realized folks might wish to carry more than a single CD’s worth of music with them.  Oh – and while we’re at it – why not create a marketplace that makes the purchasing of music a gazillion times easier. I can now listen to music from bands who have never stepped into a corporate recording studio, whom I have never seen live.  The transaction, if any, can be conducted between us.

It was Apple that changed the telephone forever – by creating an entirely new interface and experience with a phone that for the first-time ever made having a cell phone truly useful. I could now listen (or not) to voice messages in the order I wanted to, with actual useful controls that didn’t require me to remember bizarre number combinations.  They created a phone that could be used for all the things you never imagined a phone could be used for.  And again they created a marketplace where I could easily purchase or download thousands and thousands of applications to make my life easier or more fun.

With the iPad – I truly believe Apple has created a device that will change the way we interact with tons of things we take for granted today – especially all those documents that still require paper.  For example, I still bring a notepad and pen into meetings. I don’t like the sound of typing or looking at my screen when I’m trying to discuss a project with my client so the laptop doesn’t work for me.  I would however take digital notes, or even record the audio of the meeting with a device like the iPad.   It would result in less scraps of paper around the office – I could immediately sync it with the clients files – and the ability to pull up samples of work or other websites right there in the meeting would be huge.

At home – I can finally see myself using an eReader.

I’m sorry Kindle fans, but when I look at one compared to the iPad, I think “how 90s.” I’m psyched that Amazon has had so much success, but the market for a solid eReader was WIDE-OPEN, and I think Apple has just taken over. Not only does the color screen allow for supplementary photography, video and audio – but once again they have created a solid marketplace for purchasing and downloading books from the comfort of your bed – and I’m particularly interested to see what happens to the publishing industry, as lessons from the music industry are learned, and new under-discovered writing talents begin creating their own marketplaces for selling their writings directly to the public. There is no art-form that requires so little to produce, but so much to share, as writing – and a solid eReader has been the last hurdle for unleashing the full potential of the publishing revolution.

Imagine students no longer having to lug around text-books. Think of a world where you can search for thoughts or ideas through endless epochs of written word, find something of interest, and begin reading it in its entirety – all while sitting on the train during the morning commute. Imagine a world where our need for paper is diminished, and our forests flourish.

The way scientists perform research, students study, academics write papers or even simply how a child writes a book report is going to change gradually but profoundly. Upon completion of a book, rather then a written page of “other books by the author” – those will be links – and those links will have links – and a new type of dewey-decimal system will develop of its own design based on our informational needs as knowledge is reorganized and rediscovered.

I look forward to playing video games in my hands – watching movies from my bed – and showing large and gorgeous photos and home movies to my parents.  I look forward to the next round of devices that will expand upon what Apple delivers.  I anticipate shared touch-screen applications in all sorts of places and locations we don’t experience them now. I look forward to seeing the ways we replace old technologies and concepts with touch-screen applications.

In this new world, a screen on the wall could be my light-switch, my music remote, my phone, my weather, my recipe, my security, my door bell or my art work. Apple has made the first step, with an earnest attempt to remove the keyboard and mouse. How will we develop products and interfaces that have no bounds?  That first digital camera I bought in 1998 looked like it still had film inside of it. They wanted it to feel like a camera still.  Now most digital cameras are slim and have redefined how a camera should look and work.  With the iPhone – the camera took on a whole new shape.  So many other devices still cling to their industrial heritage – but as the iPad begins to acquire their tasks, new applications and interfaces will be devised to create efficiencies that were impossible in a physical world.

Steve Jobs said in his speech this week that there will be a new gold-rush.  While I agree that there will be plenty to be made producing applications and tools for these devices – I disagree with the terminology of a Gold Rush.  Yes, there will be some wave of success at first – but this isn’t some new patch of territory that is going to be quickly discovered, claimed and cleared.  Rather – this is a new economic era.  For thousands of years, man has traded goods and services.  These primarily have been tactile items – foods, clothes, tools, etc.  Over time, things like education and knowledge became prized.  The arts flourished, and someone could be paid for their creativity.  However, there could only be so many books published, so many painting painted, so many students taught.  With the publishing revolution – that changes.  Suddenly there is an endless supply of a whole new world of products never before imagined.  I can design and build a game of my own imagination – produce it myself – sell it on the App Store – and make a full-time living having never left my home or created anything tactile.  The more our money chases virtual products of the imagination – the quicker our economy will have to evolve.

The solution to unemployment isn’t getting the old jobs back – it’s awakening to the new economy.  It’s acknowledging the publishing revolution has begun.  It’s educating the next generation of children not simply how to memorize, but to learn. I was lucky that Bill showed me the Road Ahead when I was 17. It shaped my path through college, it gave me focus in my 20s as I bounced from various start-ups.  It gave me the confidence to start The Interactive Dept – and it fills me with overwhelming excitement when I see a product that will transform the way we communicate and share ideas.

I have seen the road ahead – and it is beyond exciting.

Filed under: Homelife, Life, Media, New Media, Science, Websites by gspies
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